Industrial & B2B Marketing by Bejoy Peter
With an experience of over 20 years, I help engineering and manufacturing companies implement modern marketing programs that deliver meaningful business outcomes through definitive brand strategy, marketing automation, and lead generation systems, transforming their digital footprint - globally! Write to me at bejoy@VisionKraft.com to engage further...
Episodes
18 episodes
In Conversation with Tanvi Pinjarkar on BRAND MANUALS
Welcome to this episode of the podcast where we delve into the intricacies of branding and marketing. In this episode, your host Tanvi Pinjarkar leads a riveting discussion with esteemed...
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22:10
Grow Your Business With SEARCH ENGINE OPTIMISATION
Join Bejoy Peter as he delves into the intricate world of Search Engine Optimisation (SEO) with Agrim Yog. In this captivating episode, Bejoy unravels the mysteries behind boosting online visibility and driving organic traffic through effective...
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19:19
In Conversation with Agrim Yog on enabling BUSINESS INTELLIGENCE
Business intelligence helps extract crucial facts from a vast amount of unstructured data and transform them into actionable information that enables companies to make informed strategic decisions, improving operational efficiency and business ...
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16:55
Milestone Episode on BOOK LAUNCH for Industrial Marketing
The industrial sector is unique in so many ways, and one of them is its branding and marketing activities. It has been a daunting task for engineering and manufacturing companies to communicate what they do through their name and branding. This...
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18:36
Securing Brand TRADEMARKS, REGISTRATION and PATENTS - Bejoy Peter in Conversation with Manali Bidkar and Parimal Jadhav
Small business owners assume that trademarking is just for global brands. But protecting your hard work and your brand identity is just as important for small businesses as it is for huge corporations. Brand logos are the most obvious and...
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37:06
ENABLING SALES In Your Enterprise - Bejoy Peter in Conversation with V Ravichandran
V. Ravichandran has spent his entire career of 30 years in the B2B sales domain. He started his career in the aftermarket support of construction equipment at L&T Limited in 1991 and...
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31:32
An ORGANISATION'S GROWTH STORY Driven by Sales Engineers
Industrial manufacturing companies typically address highly informed technical and business audiences. Technical content is very difficult to compose properly without a solid engineering background. Your audience – being technically versed – wi...
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26:40
FUELLING GROWTH in the Battery Manufacturing Businesses by Digital Marketing
I am in conversation with Battery Expert, Ramesh Natarajan who is also the best-selling author on Amazon through his book 'Batteries Demystified'. Ramesh is the co-founder of UNIK Techno Systems, a company engaged in the manufacture of Industri...
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36:11
WEBSITE ESSENTIALS all Business Owners Must Know
In my experience of over 21 years, I have seen enterprises grow from a shop floor to multi-locations mega factories. What remains constant and growing in this journey is their reputation, today also known as online reputation. And to get there,...
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33:40
Your CONTENT STRATEGY Talks Your Business Strategy | In Conversation with Sujata Upadhyay
Ideally, all marketing efforts should bring you one step closer to your goal. However, misguided efforts only leads to wastage of time, money and energy. For example, you may be creating content for an audience that doesn’t match yo...
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26:41
The WEBSITE and Your Business Stakes | In Conversation with Vinita Apte
In this episode I am in conversation with reputed Industrial Marketer Vinita Apte, as we discuss, having a website is important for small business for many different reasons. From buil...
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35:10
CONTENT is Not King, The King has Content | In Conversation with Sujata Upadhyay
Great content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention and continually reinforcing a pos...
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31:17
VIDEO Is The New Document! | In Conversation with Agrim Yog
Youtube is the World's No. 2 Search Engine. Therefore businesses today need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.Video is no longer ju...
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48:39
EXHIBITIONS - Making the Most of it! | In Conversation with Raj Augustine
Trade fairs and industrial exhibitions are a big investment for the Organisation that is staging the event. As a result, it will have a slew of marketing, advertising and promotion that accompanies it, saving you the hard work (and cost!) of co...
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34:30
Understanding CRM's & Managing Business Relations | In Conversation with Agrim Yog
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay ...
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30:36
The BRAND, The Design and You | In Conversation with Rajesh Thyagarajan
I am in conversation with Rajesh Thyagarajan, who is an award-winning and among the most sought after Brand Design Consultant worldwide. Rajesh has founded
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44:30
Conducting Business on LINKEDIN | Bejoy Peter in Conversation with Agrim Yog
Bejoy shares his views & experience on leveraging LinkedIn as an 'individual and business tool' to help you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and ...
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30:03
Industrial MARKETING in Transition | In Conversation with Agrim Yog
It was a delight speaking to Mr. Agrim Yog on Industrial Marketing, a new generation, experienced Sales Engineer and Marketing Enthusiast. Having worked for almost a decade with reputed manufacturing and engineering companies around the world, ...
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44:30
